Smile Salutes 2.0: Shining a Light on Nigeria’s Everyday Heroes

How often do we stop to appreciate the people who make our lives easier — the tailor who always gets your fit right, the plumber who shows up in the rain, or the hair stylist who turns bad days into good ones with a simple touch-up?

Well, Smile Communications is doing exactly that with the return of its heartwarming campaign, Smile Salutes 2.0!

This year, the spotlight is on the unsung heroes across Nigeria — carpenters, fashion designers, plumbers, hair stylists, drivers, and even the tech support folks who rescue us from WiFi disasters. Of course, office professionals are not left out either. 

If you show up, do your job with pride, and impact lives, this campaign is for you.

“This campaign is about appreciation — pure and simple,” says ‘Goke Olaleye, Head of Marketing Operations at Smile Communications. “Too often, we overlook the people who keep our world running. Smile Salutes 2.0 is our way of saying, ‘We see you, and we appreciate you.’”

Smile is using its platforms to spotlight people doing remarkable work, often in the background. It’s all about visibility — giving these everyday champions the credit and attention they deserve.

You can follow along or even shout out someone awesome in your community by using the hashtag #SmileSalutes on social media.

So the next time someone fixes your leaking pipe, designs your wedding outfit, or helps get your child ready for school — take a moment to say thanks. Or better yet, join Smile in celebrating them. Because in the hustle and bustle of life, appreciation goes a long way.